CREATIVE COPYWRITER FOR TEACHER ENTREPRENEURS

Empathy-first, relatable website copywriting for teacher business owners who want to connect and convert

Because professional doesn't have to mean zero personality.

You already wear a million hats. You do not need to add “copywriter” to the hat rack too.

You know how to deliver lessons that engage 25+ kids with different learning styles—for hours straight.

Your brain? It can juggle lesson plans, mountains of papers to grade, parent conferences, so many meetings, that committee you somehow agreed to join, and MORE.

But when it comes to using your brain to write copy for your own website? 

(The kind that connects with your perfect people and finds juuust the right way to encourage them to take action?)

It’s overwhelming, way too time intensive, and although you’re used to doing a dozen things that do not fit your job description… you’re drawing the line at copywriter. 

And honestly? 

GOOD FOR YOU.

Your website can do more than just help you stand out.

It can make your readers feel like they’re having a conversation with the teacher down the hall (or a friend who actually gets it). It can get you clicks and downloads and leads and purchases, yes—but it can also make you feel proud.

And you deserve a website that you’re proud to share with the world.

website copywriting packages for teacherpreneurs

The Basic Website

  • You are still in the building phase of your business but your revenue is growing and consistently meeting (and exceeding) your goals. But your website? It’s still the one you threw together last summer because the internet said you needed one (but you didn’t know what that meant).


    Now you’re ready for the quality of your website to match the quality of your resources, and you want to save money by going a more collaborative route.

  • → Your Home and About pages written for you

    Scientifically proven* to be the hardest pages to write PLUS they set the vibe for your whole website. Get these two pages written in your voice to showcase your story and turn those casual readers into enthusiastic buyers.

    *Not really but you get it

    → Support as you write up to 3 additional pages yourself

    You’ll have a copywriter in your corner to help you plan and spiff up the copy for pages like your Blog Home Page, your 404 Error Page, and your Contact Page. Think of it like guided writing, but with way more feedback than you’d typically give your students.

    → SEO research off your plate 

    I’ll dive into the SEO weeds and find the keywords we should target on each page of your website (and if you want more SEO support, you can upgrade to SEO Website Copy).

    → Market research & messaging

    Get all the details about your ideal customers + clients, delivered on a silver platter in a Google Doc so you know who (really) are and what they (really) want, plus how to communicate your YOU-factor so they know they can trust you to help them reach their goals.

    → Revisions & feedback to make it absolutely shine

    You’ll get two rounds of revisions on done-for-you pages (including one live review call to go through the copy together), plus two rounds of feedback on done-with-you pages.

    → Pre-launch proofread

    Not only will you get a Google Doc that is laid out looking like a real website (so you know where the copy goes on each page), but I’ll also do a final walkthrough and proofread before you launch your site.

  • Investment for the Basic Website Copy package starts at $1200.


    Extended payment 3-month plans available.

Connection-Focused Copy

•

Connection-Focused Copy •

  • Your teacher business has grown beyond TPT and includes courses, memberships, or consulting services, but your current website was created back when your business was smaller—and it no longer reflects who you are and where you’re going.

    Now you’re ready to position yourself as the go-to expert in your niche with a website that showcases all you have to offer, including expertly-written words to match your professionally-designed pages.

  • → Up to 6 pages of copy done-for-you

    I’ll write carefully crafted conversational copy that will inspire your ideal customers or clients to take action—and I’ll do it in your voice and based on real research so those casual visitors can become loyal subscribers and buyers.

    → SEO research off your plate 

    I’ll dive into the SEO weeds and find the keywords we should target on each page of your website (and if you want more SEO support, you can upgrade to SEO Website Copy).

    → Market research & messaging

    Get all the details about your ideal customers + clients, delivered on a silver platter in a Google Doc so you know who (really) are and what they (really) want, plus how to communicate your YOU-factor so they know they can trust you to help them reach their goals.

    → Revisions & feedback to make it absolutely shine

    You’ll get two rounds of revisions, including one live review call where we’ll go through all the copy together so you know it’s 100% website-ready.

    → A simpler transition from words to website

    With design notes and ideas throughout your copy and the sections laid out looking like a real website (not an essay), I’m here to make it easier for you or your designer to get the words out of your Google Doc and onto your website. I’ll also do a final walkthrough and proofread before you launch your site.

  • Investment for the Beyond Basic Website Copy package starts at $2750.


    Extended 3-month payment plans available.

The Beyond Basic Website

“Hire Caitie! She's an incredibly skilled writer but more than that, she's very intentional with every word she chooses.”

She takes the time to fully understand your business and what you want to express, then she makes that happen through words. Beyond quality words, she researches SEO and she figures out how to put the content in an order that readers will follow with ease. And! She delivers her top-notch copy ON TIME.

- MELANIE, founder of College essay app

Here’s how the website copywriting process works

  • After we’ve chatted during your free 30-minute discovery session and you’ve decided you’re all in, I send you a custom proposal to review (with a video walking you through it). Then once you’ve signed your contract and paid your deposit, it’s official—your project is booked and your website changes are officially a-brewin’.

  • You’ll get a custom website copy questionnaire as your onboarding homework, then we’ll get totally in sync about your brand, your messaging, and your goals on a 60-minute kickoff call.

  • After our kickoff, it’s time for me to do all the research—research on your competitors, research on your market, research on SEO keywords—and then take all that research and craft a first draft that’ll be delivered to your inbox (plus Loom walkthroughs) within 3 weeks.

  • Once you have the draft, you’ll read through it (and all my comments) and share your initial feedback right there in the Google Doc. You’ll book a review call, and we’ll go over each page and begin to polish up the copy. Then I’ll turn your feedback into an even better second draft for your review.

  • I’ll deliver your copy to your designer—or share suggestions as you plan to DIY or use a template—and stay on call for questions as the words transition from Google Doc to website. And I always offer a final proof-read and website walkthrough before you officially launch!

this was *news* to me, but…

Turns out? Really good teachers make really good copywriters.

Strong communication skills? I explained the water cycle to 7-year-olds. Conveying complex ideas with clarity (while keeping it interesting) is one of my superpowers.

Empathy? Can’t reach ‘em or teach ‘em without it. Now I use it to put myself in your audience’s proverbial shoes, understanding their perspective, their struggles, and their desires so I can help them see the value you offer—without a drop of sleaze.

Deeply understanding your audience? No two people are alike, whether kids with different needs or grown-ups with credit cards and problems that need solving. So, crafting messages that resonate with diverse audiences? In the bag.

Build trust while staying approachable? Only every year for a decade. And I know how to bring that balance to your website copy by positioning you as an authentic authority in your niche.

And, it goes without saying, if your ideal customer or client is a current teacher… well, literally been there done that—so you can trust me to write the most authentic, relatable website copy for your brand.

I could keep telling you about how my twisty path to copywriting has given me a unique ability to creatively craft sticky, engaging, strategic copy… ooooor, you could take it from Brittany ↓

Let me lead by example (because you should absolutely brag on your website) and say this: I was a really freaking good teacher.

“We will finally have a website that is reflective of our brand.”

We haven't updated our website in years because I haven't had time to get to the copy. Now we will actually feel comfortable and confident sending people there! [Caitie] put words to what we were already doing […] now have more intentional messaging that will help us as we expand the team and make sure we are all communicating in an aligned way.

- Brittany, founder of mix & Math

Frequently Asked Questions

about website copywriting services for teacher entrepreneurs

  • Nope! I’ll let you in a secret—I write for all different industries, it’s just that a part of my heart will always belong to teaching. Whether you are a current teacher helping teachers, a former teacher helping moms, a teacher on a break trying out graphic design… I’d love to write your copy! (And if you’ve NEVER been a teacher and ended up here by mistake, you’re going to want to head over to my main website copywriting services page.)

  • After kickoff, you’ll typically get your first draft within two weeks, depending on any add-ons and the number of pages we’re writing. After that, revisions can take anywhere from 1-2 weeks, depending on how quickly we can schedule our review call!

  • The sooner the better! Depending on the season, there could be a multi-month wait to kick off your project. So, if you’re considering hiring me as your copywriter, I suggest inquiring at least 3 months before you want your copy written.

  • Sure will! My process starts with getting to know your brand, ideal customers, and personality—so no matter if we are voice twins or on polar ends of the voice spectrum, what I write will sound like YOU (and not me).

  • Copywriters and designers agree—copy comes first. Your message (and the copy we use to communicate that message) should dictate the layout of your website, rather than being crammed into pretty-but-impractical spaces across your pages.

  • Absolutely! I’ll lay out the Google Doc to match the template, and cleary explain any recommendations I have for layout adjustments so you can DIY or share with a designer.

Didn’t see the answer to your question? Send me an email!

Ready to have a website you're truly proud of?

Then your copy needs to pull its weight just as much as your design. Let’s blend professionality with personality on a website designed to draw your just-right readers into a genuine conversation that builds connection and trust.