CONVERSATIONAL COPYWRITING CASE STUDIES
This isn’t a quick little drive-by of my greatest hits. Come along as I take you around to each of my favorite copywriting projects and pull back the curtain to give you the insider look at the story — and results — behind each one.
Explore the portfolio
(scenic route style)
The Kindest, Most Supportive Sales Page for Your Business Retreat
From The Portfolio: Take a close look at an empathy-first, conversational sales page for a luxury business retreat.
A Sassy YNAB Coaching Sales Page for Technically Maggie
A sales page full of personality with a unique challenge (that was SO fun to write!).
Hi, I’m Caitie —
the refuses-to-niche-down conversational copywriter you want in your corner.
No matter your industry, and no matter your services, I’m here to weave your personality, story, and values into the words that represent your brand — so you can sell out your offers while feeling authentically yourself.
Psst… this portfolio only displays a fraction of what I’ve actually written. To see the full list, please email me at hello@caitiecupplescreative.com.
🎶 What you want,
baby I'll write it 🎶
Conversational copywriting services for online business owners who want their business to feel good, their offers to sell, and their words to sound truly authentic.
Website Copywriting
Get empathy-first, relatable website copywriting that feels like a breath of fresh air and sounds like the real you — done for you with SEO-friendly, conversational copy designed to convert.
SIGNATURE SERVICE
Sales Page Copywriting
Showcase your offer — and aaaall benefits, features, and “why me, why now” details — in a way that leaves your people feeling that “I just bought tickets to the Eras tour” energy on a sleaze-free sales page.
Email Marketing
Slide into inboxes with must-read, nurture-focused newsletters, welcome sequences, and launch emails that build relationships, provide value through storytelling, and sell your stuff.
Copy Audit
Get supportive and honest feedback to guide your DIY copy journey so you can confidently type the right words in the right places and know your website is set up to connect and convert.
Your brand deserves true-to-you words that sell.
From the first visit to your website to the very last call-to-action on your sales page, and every touch point in between, I’ll help you connect with — and book — your ideal clients with conversational, empathy-first words you’ll be proud to share.