PopPD
“Caitie nailed the voice of our brand and created content our audience could relate to and find value in.”
PopPD is an EdTech company and interactive online learning platform for educators, led by co-founders Alissa McDonald and Megan Kensington.
As their Marketing Lead, I strategized and created content for Instagram and LinkedIn, managed their podcast, supported launches, and wrote monthly email newsletters.
Check out some work samples below.
“Caitie is an amazing creator with a knack for creating engaging content. She has a very thoughtful & intentional approach to content marketing. She pays careful attention to the trends, data, and comments of our audience to craft the next marketing experiment. She runs a clear marketing process to stay on track toward our goals! She was able to nail the voice of our brand and create content our audience could relate to and find value in. Caitie jumped right into our marketing process and offered suggestions of ways we could make it more efficient or more impactful. She's organized, reliable, and fun to work with!”
- Alissa McDonald
Caitie has been an absolute pleasure to work with as we launched & grew our company. Her work is deliberate and thorough, resulting in high-quality content that we've been proud to publish across our channels. She communicates well and asks thoughtful questions to ensure brand alignment and maintain the voice we're looking to project to our audience. Caitie also has strong organizational skills and has helped us set up and implement key marketing systems and processes to ensure seamless delivery and consistency. This is a rare and extremely useful skill that has helped us work faster and increase our impact, as well as support our entire team in helping our business grow.
- Megan Kensington
Scope of Work: Two monthly newsletters to build brand authority, nurture audience, and drive sales. Custom images and gifs included in emails.