M
E
S
S
Y
It’s okay for things
to be a little bit...
(Don’t worry, my brain screamed writing them!)
YOUR BRAIN MIGHT *SCREAM* WHEN YOU READ THESE WORDS:
I DON’T MEAN YOUR *WEBSITE* OF COURSE, BUT MORE LIKE…
I DON’T MEAN YOUR *WEBSITE* OF COURSE, BUT MORE LIKE…
Your pivot-filled plans!
Your journey!
Your story!
Because even when you’ve “arrived” at “success,” (yes, that’s a lot of sarcastic air quotes for one sentence)...
The messy middle loves to show up somewhere.
And I’m here to PROVE that you can still feel so damn good in your business (and your life) even when the mess piles up higher than the stack of forever-unfolded laundry sitting in the corner of my bedroom.
Maybe for you, the messy middle shows up as you…
rebuilD your life after a tree DESTROYS your house
raise tiny humans
teach yourself how to rest again
BUILD OUT A NEW OFFER
OUTGROW YOUR BRAND & WEBSITE
learn a new visibility strategy
oh, what? that last one's just me?
You don’t hide the mess.
I know, literally, I know — we spent every damn day growing up trying to fit in, and here we are on the internet… trying to stand out. But when our algorithms, inboxes, and browsers are full of AI-generated well, everything — being messy means being human.
HERE’S THE SECRET TO “STANDING OUT”:
and the world needs us to be a whole lot more human right now.
MEET THE COPYWRITER
Hi, I’m Caitie —
The (still working on embracing the mess) human behind this website.
As someone with Type B+ tendencies and Type A+ self-expectations and “leans overthinking perfectionist” tendencies, being okay in the messy middle is hard.
But as someone with two small kids and a husband who also runs his own business, the mess simply can’t be avoided! And a glance at my calendar or my living room floor would confirm that for you FAST.
So if you’re willing to sit with me in the mess (like I absolutely am with you) — I’ll tell you the whole windy, twisty story —
just try not to step on a Lego on your way to the couch.
But I guess I did do some brave shit.
First, I’d *assure* you that I’m not about TO go all, “everything I have, I have because I took ~mEsSy AcTiOn~” on you
The Original Plan
I graduated with a degree in International Studies with a minor in Spanish + a plan to eventually run a non-profit
And Then A Different Plan
I joined Teach For America and moved to Las Vegas, got a master's degree in Curriculum & Instruction, then taught second grade for 8 years before becoming an instructional coach
Add a Baby to the Mix
And add that baby at the beginning of a global pandemic! I promptly said “BYE” to teaching and started a business supporting teachers with classroom community
The Third (?) Pivot
Plot twist! I liked marketing my business more than creating the offers that would make $$ for my business, so I let myself pivot to freelancing
Just Kidding!
Got hired by an EdTech start-up before I could fully launch new services, and worked 20 hours a week *fully* during naptime and the post-bedtime hours for a year
She's a Copywriter!
The start-up ran out of money and I had to “pivot” but what I really did was panic, until I realized that underneath every iteration of who I thought I wanted to be (maybe who I thought I should be) was a writer
Next, I’d probably explain that despite not knowing what a “copywriter” was until 2022, it’s actually not a surprising destination
I’ve been writing certified page-turners since I could string together sentences — and every teacher-graded story always scored a 10/10 for “voice” (obviously)
My high school English teacher told me I should be a writer when I grew up (though I suspect this isn’t what she had in mind)
I’m the girl who spots typos in a book a mile away and notices when there happen to be two spaces instead of one between your words
Little brings me more pleasure than revising someone else’s writing — other than maybe reading my own writing aloud to my husband for gold stars
And needing to teach those kids everything from multiplication to the water cycle gave me the ability to explain the same thing in 817324 different ways!
I spent 10 years of my professional life motivating second graders to do what I asked without manipulating them, so yes, you could say I’m very convincing
And I’d probably pull out my phone and show you some of the website’s I’ve written lately, like…
PORTFOLIO'S THIS WAY
THEN I’D TELL YOU WHAT
My compass will always point me toward
AKA: A LIST OF THE NON-NEGOTIABLES I WRITE BY
Feeling Good as the Gold Standard
This is a real-life first operation. If something doesn’t feel good, no matter what results it gets, that “something” better hustle up and get the heck out of here. Every strategy and sentence we employ must make you feel good. Full stop.
Bridge
Building
Connection-driven messaging and empathy-first copy are at the core of everything I write. We’ll work together to craft words that bring people together, make people feel seen & valued, and (metaphorically) brighten the screens of readers everywhere.
Polish Where it Counts
We’re here for the messy middle and showcasing your authentic story, rough edges, pivots, and “flaws.” But when it comes to your project, every single word is selected with care and delivered with clarity — that's polish where it counts, bb!
Being a Good Human
I work with people whose values include kindness and respect for all people — and I bring that same energy to our project. Whether it’s how we collaborate or how we honor your voice and story, taking good care of each other will always be at the center.
Bringing empathy, strategy, and straight-up VIBES to the words that represent your brand...
AND WRAP IT UP BY TELLING YOU ABOUT HOW *EVERYTHING* I DO IS BASED ON THIS:
So you can feel good in the business you’re building — and the success it brings.
Put me in your ears!
AKA FEATURED PODCAST
EPISODES
POINT OF THE PAGE?
There’s no other website copywriter like me.
Not in a braggy way, of course, but in a totally literal way — every one of my experiences, each of my beliefs, what I prioritize, and how my brain decides what words to say and which to skip… nobody else can do that.
That’s the point of the page, and that’s what we’ll make your website show too: how you are a category of one, unlike any others, and the perfect fit for your perfect person. Now there’s just one thing left to ask —
ARE YOU MINE?
